Adam Kraft

Product Management

AI Solutions

Product Roadmap

Product Vision

Product Leadership

Adam Kraft

Product Management

AI Solutions

Product Roadmap

Product Vision

Product Leadership

Kognetiks Chatbot

About Me

Hello! I’m Adam Kraft.
I'm a product leader with 10+ years experience driving SaaS growth through product innovation. I excel at aligning user needs with business goals to translate them into impactful product solutions. I’m passionate about leveraging data, customer insights, and emerging technologies to create products that transform businesses and improve lives.

  • Phone: (720) 289-4527
  • Residence: USA
  • Work Status: Open to Opportunity
  • Location: Colorado, USA

My Story

I’ve always been drawn to creating. As a kid in the early ’90s, I taught myself computer animation and design to make school projects stand out. By the early 2000s, I was diving into video production, web design, and managing overseas talent for freelance work—all while finishing college. Long before I knew 'Product Manager' was even a job title, I was designing and building tools and solutions that made life easier or better for others. That curiosity and drive to create and build have shaped my entire career.

With over a decade of experience scaling SaaS platforms, leading cross-functional teams, and driving product strategy, I thrive at the intersection of strategy, design, and technology. As Chief Product Officer at RapidFunnel, I helped grow the company from a scrappy startup to a thriving $2M+ business, expanding the team from just 4 people to over 30. Together, we delivered solutions that empowered tens of thousands of users globally and achieved measurable, lasting impact.

My approach is hands-on and results-driven. I specialize in translating customer insights into actionable strategies, building roadmaps that deliver on business goals, and executing with precision. Whether it’s launching innovative features, leveraging AI to optimize workflows, or balancing the needs of diverse stakeholders, I bring creativity, focus, and a commitment to delivering meaningful results.

Outside of work, I’m a proud father of three, a partner to a high school Spanish teacher who inspires me daily, and an avid traveler. I'm also a VR fitness enthusiast, technology tinkerer and chai connoisseur. Whether I’m salsa dancing with my wife, cheering on my kids at their events, exploring new technologies or simply exploring new cultures, my personal life fuels my people-first, empathetic approach to leadership and problem-solving.

For me, being a Product Manager isn’t just a job—it’s the perfect blend of creativity, problem-solving, and collaboration that I’ve been practicing my entire life. Let’s connect to discuss how we can build solutions that make an impact, together.

Testimonials
Fun Facts
VR Exercise Enthusiast
Music Lover
Chai Connoisseur
11 Countries Visited
Resume
Experience
Head of Product | Co-Founder
2015 - Present
Head of Product | Co-Founder
RapidFunnel, Inc

Defined and executed the product plan for a hybrid B2B/B2C SaaS platform, driving growth to $2M+ in annual revenue while serving 250K+ users over a decade.

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IT Project Manager
2011 - 2015
IT Project Manager
CoBank

Planned and implemented end-user computing systems for 1,000+ employees which helped improve hardware and software operations across the organization.

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2009 - 2011
Web Project Manager (Freelance) | Owner
ALK Companies

Managed and delivered 20+ web design and development projects working directly with clients to realize their vision for their business and online presence.

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Skills
Business
  • Product Management
  • Business Strategy
  • Cross-Functional Leadership
  • Management & Operations
  • Process Oriented
  • Product Analytics
  • B2B / B2C SaaS
  • User Experience Design
  • Empathy
  • Project Management
  • Roadmaps
  • User Engagement
Languages
  • English
  • German
  • Spanish
Education
1999 - 2003
Colorado State University
Fort Collins, Colorado
  • National Merit Scholar
  • Honors Society
  • Honors Diploma
Spring 2001
IES Abroad
Freiburg im Breisgau

Study abroad in Germany for one semester.

Blog
April 22, 2025 Who’s Connecting the AI Dots in Your Organization?
Uncategorized

According to McKinsey research, companies that effectively integrate AI across their organization see a 20-30% increase in EBITDA, yet only…

April 14, 2025 Does AI Have an Ego Problem?
Uncategorized

I was thinking about ego and confidence the other day while building a project using Lovable. I’d asked the system to debug some issues I was having, but I didn’t realize I needed to provide screenshots of error messages that were happening in the browser. The AI confidently attempted to troubleshoot the issue, despite essentially working half-blind…

Get in Touch
  • Email: kraft.adam@gmail.com
  • Location: Colorado, USA
  • Phone: +1 720-289-4527
Send Me A Message!