Senior Product Manager

Strategy meets
execution.

I'm a builder at heart and I build products that deliver real outcomes; for consumers and enterprises alike. Over 11 years of experience connecting strategy to roadmap to shipped feature to measurable impact.

View My Work
Download Resume
0.0M+
Users Served
$0M+
Revenue Driven
0+
Years Experience
AI-Enabled
Product Focus
USER GROWTH
Millions
USERS SERVED
MOBILE FIRST
84%
MOBILE SESSIONS
IMPACT
$2M+
REVENUE DRIVEN
About

Long before I knew
PM was a job title,
I was building tools.

I'm a Senior Product Manager with 11+ years of experience taking ideas from 0→1 and scaling them to hundreds of thousands of users. I've co-founded a company, led 30-person cross-functional teams, and shipped products across both consumer mobile and enterprise.

My approach is to deeply understand the user, align the business, empower the team, ship and then iterate relentlessly. Process-driven but not process-bound.

📱
Mobile-first, always
I've spent my career building for the smallest screen first — it forces clarity.
🤖
AI as a multiplier
I integrate AI to amplify team output, not replace human judgment.
🗺️
Systems thinking
I see products as systems: inputs, feedback loops, and emergent behaviors.
🎯
Outcome over output
Shipped features mean nothing without measurable user and business impact.
Adam Kraft headshot
📍
Location
Colorado, USA
💻
Work Style
Hybrid / Remote
🎯
Product Focus
Consumer + Enterprise
🎓
Education
BBA, Colorado State
Status
Open to Opportunities
Experience

Where I've built.

Frontier
Sep 2025 – Present
RapidFunnel
Oct 2015 – Jun 2025
CoBank
Nov 2011 – Sep 2015
ALK Companies
Jan 2009 – Oct 2011
Consumer Mobile · 2.5M+ MAU

Senior Product Manager - Mobile

Frontier · Sep 2025 – Present
Maintain and improve half of all features within the Frontier Airlines mobile app serving over 2.5M MAU
Reduced day-of-travel customer care issues by 25% through targeted, timely notifications
Added $2.5M annualized profit by integrating ancillary purchases into the flight booking flow
Led company-wide development of Frontier's new First Class seating product
Streamlined product, UI/UX, content, QA, and engineering processes to improve mobile team value delivery
Skills

What I bring.

Product Leadership
Product Strategy
Roadmapping
Vision & OKRs
Cross-functional Leadership
Executive Communication
0→1 Product Development
Product-Led Growth
Prioritization
Growth & Analytics
A/B Testing
Behavioral Analysis
Mixpanel
SQL & Dashboarding
Customer Lifetime Value (LTV)
Freemium Optimization
Gamification
Marketing Automation
AI & Automation
AI / LLM Integration
ChatGPT
Generative AI Workflows
Lovable
v0
OpusClips
AI-assisted Customer Support
Vibe Coding
Process & Methods
Agile / Scrum
Sprint Planning
Discovery & Validation
Jobs-to-be-Done
Release Management
CRM
Process Optimization
Stakeholder Management
Design & Experience
UX Design
User Research
Wireframing
Figma
Mobile-First Design
Accessibility
Usability Testing
Testimonials

What people say.

I had the privilege of working alongside Adam for over eight years at a previous SaaS startup. During that time, Adam consistently demonstrated a level of dedication, conscientiousness, and loyalty that set him apart. Adam possesses a unique ability to see the big picture, which allowed him to drive our product strategy forward while ensuring alignment with the company's overall vision. His keen understanding of both market needs and technical constraints enabled him to build products that not only met customer expectations but also supported long-term growth. His ability to lead product initiatives with clarity and purpose, combined with his collaborative approach, made him an invaluable asset to our team. He has a rare combination of strategic thinking and hands-on execution, which I have no doubt will make him a tremendous contributor to any organization. I wholeheartedly recommend Adam for any role that requires vision, adaptability, and a tireless work ethic. Any team would be fortunate to have him.

Kurt Frank
Kurt Frank
Marketing Director at Thierica
Let's Connect

Ready to build
something great?

I'm currently open to new opportunities. Whether you're building a new product, scaling an existing one, or just want to talk shop, I'd love to hear from you!

Download Resume
Email
kraft.adam@gmail.com
Phone
720.289.4527
LinkedIn
linkedin.com/in/kraftyone
Adam Kraft.
Senior Product Manager · Colorado, USA · Open to Opportunity
2026
CurrentlyOpen to Opportunity
Based inColorado, USA
Focused onMobile · AI · Consumer & Enterprise
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